Light Up Flagler Ave!

The merchants of Flagler Avenue invite you to kick-off the Holidays and celebrate the 33nd Annual Light Up Flagler Holiday Merchant Open House, on Flagler Avenue in New Smyrna Beach, Friday, Dec 3rd from 5pm -8pm! Flagler Avenue will be closed to vehicle traffic during the event so you can enjoy all the festivities of this fun event!
Merchants’ Open House’s – Shop local for the holidays with your favorite merchants’ on Flagler Avenue! During the event, individual businesses will have their own unique open houses with shopping specials and/or festivities for you to visit! This is a great opportunity to come out and support your local, independently owned New Smyrna Beach businesses.
New Smyrna Beach Cookie Challenge – From 4pm – 8pm, taste HOMEMADE cookies during the annual NSB Cookie Challenge! For $12, attendees will receive a cookie sample, a holiday cookie box, and a recipe card of each cookie they sampled. To learn more and purchase tickets in advance, visit
Family Holiday Pictures: – Come take FREE selfies with Santa and your family!
Kids Holiday Craft Area: Families can bring their children to decorate a holiday craft for FREE (until supplies last)
Santa Paws Pet and Christmas Crazy Cart Pop-Up Parade:
Watch or participate in The Santa Paws Pet Pop-Up “Parade” at 6:15pm and the Christmas Crazy Cart “Parade” at 7:15pm! These Pop-Up Parades will begin at the corner of Buenos Aires St. and continue down Flagler Avenue and end at Peninsula Ave.
Want to enter the parade? Please use the links below to enter:
Santa Paws Pet Parade:
Christmas Crazy Cart Parade:
We will see you at the 33rd annual Light Up Flagler on December 3rd from 5pm – 8pm on Flagler Avenue!

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